About

Built by a coach who couldn’t find the app she wanted.

The founders

Portrait — Alexis

Alexis

Master Trainer and Nutrition Specialist

Hi, I'm Alexis, a Master Trainer and Nutrition Specialist with a passion for health, fitness and a fit body. I had been searching for an app that I would actually want to engage with, one that would also help me stay accountable to my goals.

I couldn't find what I was looking for, as a consumer or as a coach who wanted to better help my clients. So I brought in my partner, an expert in technology, to build what I was searching for.

What we've built together, his code and his expertise in making things easy to use combined with my health and fitness expertise, has exceeded my expectations. And this is just the beginning.

Lexi is built by a consumer, for consumers, with one mission in mind.

That mission? To be the one and only health and fitness app you'll ever need.

Lexi will keep leveling up based on your feedback and broaden based on your needs.

Portrait — Alex

Alex

Co-founder · CEO and CTO, Flagship Digital

I've spent about 25 years building digital products: eCommerce platforms, Shopify and Salesforce builds, and solution engineering for companies of every size. When Alexis told me the app she wanted didn't exist, I knew we could build it.

My job is making Lexi feel effortless: a coach that remembers you, keeps your data private, and gets out of your way so you can get on with your day. Alexis makes sure everything Lexi tells you is right. I make sure it's easy.

Her work is inside the app.

The 5,000-recipe cookbook is hers. So are the 14 ready-made programs. Lexi is how that work reaches you every day.

Your whole week, in one coach.

Apply for the beta

Coming in October 2026 on iPhone. $29.99 a month.